Insomnia Cookies Celebrates Third Milwaukee, WI Location

Insomnia Cookies Celebrates Third Milwaukee, WI Location

May 01, 2020

Contact: Tom Carusona, Chief Marketing Officer

Insomnia Cookies Celebrates Third Milwaukee, WI Location
New Bakery Located at 1133 N. Old World 3rd Street
Milwaukee, WI, 53203

Milwaukee, WI (5/1/2020) –Insomnia Cookies is now delivering more warmth to Milwaukee! Milwaukee Old World is now open and ready to serve the surrounding nightlife and historic hubs of the Deer District. The new store can be found at 1133 N. Old World 3rd Street and joins the Bay View and North Avenue locations as the third Insomnia Cookies bakery in Milwaukee; it is also the 174th location in the country. In addition to the brick-and-mortar storefront remaining open until midnight every night, the Old World location will deliver to neighborhoods such as the Lower East Side and Third Ward until then as well. In celebration of the opening and continued support of the community, Insomnia Cookies Old World Milwaukee will host exclusive digital promotions through its ‘Grand Opening’ week of May 1st – May 7th, 2020.
About the Grand Opening Week Digital Promotions:  Between May 1st – May 7th, all local Insomniacs placing in-app or online orders from the Old World Milwaukee location will receive free delivery with code MIL4FREE. Also, with each Sugar Rush, or 12-pack of traditional cookies, sold from the Old World Milwaukee location between May 1st and May 7th, Insomnia Cookies will donate $1 to the Milwaukee COVID Relief Fund. Additionally, Insomnia Cookies is accepting ongoing cookie donation submissions through its ‘Delivering Warmth’ campaign. If you’d like to nominate a frontline worker for a cookie donation, please send a short message to for consideration. For more information on the Milwaukee Old World ‘Grand Opening’ digital promotions, please visit Insomnia Cookies’ Facebook page at
“We are thrilled to continue serving the city of Milwaukee with this third location in the Deer District. Old World Third Street is the perfect spot to satisfy any daytime or late-night cookie craving,” said Insomnia Cookies’ Chief Marketing Officer, Tom Carusona. 
Insomnia Cookies offers an array of sweet treat options to satisfy any sweet tooth. The classic assortment of nine traditional cookie varieties includes Chocolate Chunk, Snickerdoodle, Double Chocolate Chunk, Sugar, M&M, Double Chocolate Mint, Oatmeal Raisin, Peanut Butter Chip, and White Chocolate Macadamia. The decadent ‘Deluxe’ cookie is available in six delicious flavors: S’mores, Peanut Butter Cup, Triple Chocolate Chunk, Confetti, Salted Caramel, and Oatmeal Chocolate Walnut. Additional items available are ice cream (sold individually, between two cookies as a ‘Cookie’wich’ or as a scoop on top), brownies, the ‘Big’wich’ (icing between two cookies), and the quintessential cookie companion, milk. Catering and bulk packages are also sold at all locations. For more information regarding any of Insomnia Cookies’ products, please go to or visit the Insomnia Cookies social media pages: (Facebook), @InsomniaCookies (Twitter; Instagram), and ‘cookiesVIP’ (Snapchat). The Old World Milwaukee bakery is temporarily open until midnight every night, with delivery beginning at noon Monday-Friday and 1 PM on weekends. Normal operating hours will resume once state restrictions are lifted.
INSOMNIA COOKIES –Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA and New York, NY. Founded in a University of Pennsylvania dorm room by then-student, Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Whether it’s a mid-day dessert or late-night snack, Insomnia Cookies is warm, delicious, and delivered.